Paperback: 320 pages

Publisher: Thames and Hudson Ltd; 3 edition (11 Aug. 2016)

Language: English

ISBN-10: 050051898X

ISBN-13: 978-0500518984

Product Dimensions: 20 x 3.2 x 24 cm

这是非常成功的广告概念书的第三版。互动广告和综合广告以及实质性扩大的章节中，添加品牌社会化媒体的全新篇章。

这个新版本包含50个专门绘制的重要活动的新插图。它涵盖了从如何写复制和学习的创作过程，并适用于所有类型介质的不同策略的各个方面。皮特·巴里概述了关于简单而基本的规则如何促成广告，使把它变成一些引人注目的案例，而整个过程将帮助读者评估自己和他人的广告作品。皮特·巴里直接地提出如何制作一个成功的广告的本质：做出你想说的话，你想对谁说，你想怎么说！

Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition. --This text refers to an out of print or unavailable edition of this title.