【内容简介】

Live•Play•Create
Places to hang, art festivals, night-outs, country escapes and even natural adventures make people’s lives more worth-living and enjoyable. On the other hand, creative industry was always related as the “fun jobs”, for their sufficient space for various creativities to happen. These two kinds of enjoyment together enable designers to experiment and generate ideas that have more interactions and involvement, fun factors and creativity in their designs. These designs finally became the magic power which lures the public to non-ending excitement and joy. In this issue, we take a closer look into the latest branding creativity trend for entertainment and lifestyle industries, decoding the irreplaceable brand values and unique design methodology of the brand that endorse “Live, Play, Create”.

瘋享歡樂
藝術節、夜生活、鄉村度假以及自然探險等休閒活動讓我們的生活變得更加有意義。創意產業的很多職位也因其充足的創意空間，而被冠以“令人享受的工作”的頭銜。這兩種享受一起讓設計師在娛樂生活類品牌的設計中更富實驗性，促成他們醞釀更具有互動意義，更好玩，和更有創意的設計概念，正是這些具有魔力的設計不斷地為大眾帶來興奮與快樂。本期我們更近距離地關注娛樂與生活行業最新的品牌創意方向。解碼那些“瘋享歡樂”的傳播設計中不可替代的品牌價值和獨樹一幟的設計方法。

【精彩内页】

【NEWS】豐富的設計資訊

【FEATURES】視覺專題詳細解碼娛樂生活類品牌的傳播設計，包括有自行車的創意、酒瓶包裝、音樂節品牌、表情設計、公共娛樂空間、航海文化以及咖啡創意社區等

【REPORTS】深入的行業觀察文章和專欄，包括德國出版社Gestalten專欄、蒙納字體設計專欄以及Top 15信息圖表設計

【THE COMMUNITY】互動環節：創意社區