中文简介：

本书揭示了运动鞋品牌、设计师和运动鞋爱好者背后的故事，他们将运动鞋塑造成了一种文化现象。从20世纪初早期的运动鞋，到看到迈克尔·乔丹在球场上穿着标志性的红白黑高帮鞋时引发的热情，再到嘻哈鞋的豪迈和风格，运动鞋已经成为一种身份象征和令人向往的收藏品。这部关于运动鞋的历史涵盖了耐克的经典标志和全球统治地位、阿迪达斯和彪马的创立故事以及Off-White运动鞋和Vans的持久流行。

本书是了解街头服饰世界、词汇和代码、其创新者和他们令人垂涎的模型以及蓬勃发展的全球转售经济的理想书籍。它附有关键术语的词汇表和对运动鞋的技术和风格革命的概述，深入介绍各品牌；并描绘了维吉尔·阿布洛、阿部千登势和特拉维斯·斯科特等文化大师的形象。此外，本书还通过采访坎耶·韦斯特、收藏家马克斯·利莫尔以及巴黎传奇精品店Colette的流行文化大师萨拉·安德尔曼，提供了对该行业创造力的深刻见解。同时，本书也探究了运动鞋的未来趋势，并揭示领先品牌如何致力于可持续发展、定制和性别平等，在文化最前沿不断重塑自我。

英文简介：

The stories behind the brands, designers, and sneakerheads that transformed athletic footwear into a cultural phenomenon unfold in this epic volume. From its early twentieth-century origins as a sporting shoe; to the thrill of seeing Michael Jordan's red, white, and black high-tops on the court; to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a coveted cult collectible. This history of the sneaker spans Nike's famous swish logo and global domination, the saga of the dueling brothers who respectively founded Adidas and Puma, and the enduring popularity of Off-White kicks and Vans.

With a glossary of key terms and an overview of the technological and stylistic revolutions of the sneaker, this is an essential book for understanding the streetwear universe, vocabulary, and codes; its innovators and their coveted models; as well as the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe, and Travis Scott; and interviews with Kanye West, collector Max Limol, and pop culture guru Sarah Andelman of the legendary Parisian boutique Colette, this book offers deep perspective on the creativity of the industry. Insight into the future of sneakers and how the leading brands are committed to sustainability, customization, and gender equity reveal how the sneaker business continues to reinvent itself at the forefront of culture.