中文简介:
Phaidon出版社推出了一本重量级书,它是Palace Skateboard在线产品描述的官方印刷档案。自2013年成立以来,PALACE对产品进行非传统描述,完全脱离产品本身,不落俗套、幽默风趣之余又传达对社会的强烈观点与严肃态度。
这些描述充满了幽默、悲怆、社会评论和不加掩饰的观点,由PALACE联合创始人Lev Tanju撰写,其独特的风格基本上打破了文案写作的规则。
本书首次收集了这些描述,并按照它们在网上出现的样子打印出来——几行大写字母,格式为一系列的要点——由 3,000 多个描述组成,分为 22 个特殊类别,包括解刨学、动物、礼仪、慈善、浪漫或旅行等,正文穿插着PALACE产品的照片,开篇则以PALACE档案中的幕后图片为特色。
这本有趣而诚实的书,既是可以让你捧腹一笑的厕所书,也是严肃的咖啡桌作品,是对在线现象的重要记录。
英文简介:
Phaidon presents Palace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.
Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion.
Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.










