中文简介：

无论是通过描绘可爱的想象人物，还是通过充满色彩的熟悉背景，插图都可以为品牌讲述有意义的故事奠定正确的基调。除了用生动的细节来丰富视觉语言或识别系统外，手绘设计也是温暖人心的元素，让公司能够以愉快的方式与受众联系和接触。书中展示的一系列项目为设计师提供了各种插图风格和场景的灵感，有助于为品牌增添更多的叙事层次。从希望突出其魅力的小企业到需要“人性化”接触点的大企业，本书展示了有效连接创意和商业，能够吸引注意力的插画。

英文简介：

Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.The collection of projects featured in 'Drawing Attention' serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of 'humanising' their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.