Fusalp, 70 years of creativity, marrying state-of-the-art technique with quintessentially French style

Fusalp is the story of an iconic skiwear brand, but more than that, it is a story of passion and epic ambitions. The Joy of Movement looks back on the history of a brand that pioneered mountain apparel, inspired by the world of Alpine skiin0g and effortless French chic. Fusalp was founded in 1952 by two visionary tailors on the banks of Lake Annecy in Haute Savoie―70 years of creativity centered on technology, elegance and movement. The year 2014 was a watershed for the brand, with the introduction of a new line of clothing halfway between mountain apparel and urban chic―a new look for a different type of customer. On the slopes and on the streets, Fusalp is more than ever committed to furthering the art of movement, drawing on its 70-year legacy of

expertise to meet the expectations of toda's consumers. Playwright Mohamed El Khatib invites you to think of this book as a snow globe―a magical snow globe that conjures up the human adventure at the heart of Fusalp. Discover the ambitious world of an iconic brand that has built on its past to secure its future, re-created here with never-before-seen archival material and firsthand accounts by the emblematic figures

behind the brand.

70 年历史的法国专业滑雪服饰品牌Fusalp，将先进的技术与典型的法国风格相结合

Fusalp是一个标志性的滑雪服装品牌故事，但不仅仅是这样，它还是一个充满激情和雄心壮志的故事。Fusalp成立于1952年，由两位具有远见卓识的裁缝在上萨瓦省的安纳西湖畔创立，70年的创造力以技术、优雅和运动为核心。2014年是该品牌的一个分水岭，推出了介于山地服装和城市时尚之间的新服装系列，旨在为不同类型的客户提供新外观。在斜坡上和街道上，Fusalp比以往任何时候都更致力于推进运动的艺术，借鉴其70年的专业经验，以满足当今消费者的期望。剧作家穆罕默德·哈提卜（Mohamed El Khatib）邀请你把这本书想象成一个雪球，一个神奇的雪球，勾勒出Fusalp核心的人类冒险。翻开本书，探索标志性品牌Fusalp雄心勃勃的世界，它建立在过去的基础确保了它的未来，并在这里用从未见过的档案材料和该品牌背后的标志性人物的**手资料重新创建它的未来。