The first monograph on the Japanese streetwear brand Whiz Limited, this book showcases the last 20 years of the brand’s design and collaborations with streetwe

ar’s most iconic players.  

Whiz Limited is a Japanese streetwear brand estab-

lished in 2000 by Hiroaki Shitano. With a following in Japan as well as Hong Kong and mainland China, Shitano has become something of a cult figure, as one of the new generation of streetwear designers influ-

enced by Hiroshi Fujiwara. Consisting originally of handmade, printed tees, the label has since expanded to include a complete range of streetwear infused with an eccentric Japanese flair. Shitano was raised in the entertainment district of Shinjuku, and this is reflected in the clothing’s distinctly downtown urban vibe and predominantly dark color palette.

Chronicling the history of the brand, alongside some of Whiz’s most prolific projects to date, this book features beautiful, newly shot photographs of a long list of collaborations with streetwear icons, including Hiroshi Fujiwara/Fragment, Mastermind, Stüssy, A Bathing Ape, Bristol, Bountyhunter, M&M, Kappa, New Era, Disney, Hello Kitty, G-Shock, Peanuts, Porter, The North Face, Marmot, First Down, and the estate of Keith Haring.

This book also features an impressive archive of the brand’s iconic sneaker designs, boasting collabora-

tions with heavy hitters like mita sneakers, Adidas, New Balance, Asics, Puma, Reebok, Mizuno, Converse, and Ugg, making it a must-have for sneak-erheads and lovers of streetwear style alike.

这是**本关于日本街头服饰品牌Whiz Limited的专著，展示了该品牌过去20年的设计以及与街头服饰各大潮牌的合作。

下野宏明（Hiroaki Shitano）于2000年创立Whiz Limited。下野宏明是受藤原浩（Hiroshi Fujiwara）影响的新一代街头服饰设计师，如今他也已成为别人的崇拜对象，在日本、香港和中国大陆都有追随者。该品牌最初以手工印制T恤起家，后来扩大到完整的街头服装系列，并注入了古怪的日本风格。下野宏明在新宿的娱乐区长大，因此他的设计的服装中有着明显的街头元素和暗色调。

本书记录了该品牌的历史，以及迄今为止与各大潮牌联名的服饰，还收录了该品牌与重量级运动鞋品牌的合作，成为球鞋文化爱好者和街头服饰风格爱好者的必备之物。