国际前沿商业媒体品牌《快公司》全面而生动地介绍了渗透生活、工作等领域的设计方式。

在当今经济环境下，设计已经成为商业活动的重要组成部分。苹果、爱彼迎、谷歌、特斯拉等一些最具创新性的科技公司已经将以人为本的设计作为其品牌的标志。从时尚、建筑、办公室规划，到数字流程、手工工艺，设计在商业中正处于一个时刻。或者说，企业终于迎来了它的设计时刻。

本书强调了那些将设计稳步推进到商业对话前沿的人、公司和趋势，从《快公司》庞大的故事库中精选出记录了技术、领导力、改变世界的想法、记忆创造力方面的创新，对于任何想要了解设计如何从根本上改变和提高商业和日常生活的人来说，是一本必读之作。注重环保和社会意识的设计，吸引众人提出应对当今面临的紧迫问题的创造性解决方案。

Fast Company, the world’s leading business media brand, offers a comprehensive and vibrant look at the way design has permeated all areas of life and work

Design has become a critical part of doing business in today’s economy. Some of the most innovative companies in tech—Apple, Airbnb, Google, Tesla, and many more—have made human-centered design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes to artisanal craftsmanship, design is having a moment in business. Or maybe business is finally having its design moment.

Fast Company Innovation by Design highlights the people, companies, and trends that have steadily advanced design to the forefront of the business conversation. Drawing from Fast Company’s vast library of stories that chronicle innovation in technology, leadership, world-

changing ideas, and creativity, this lively book is urgent reading for any anyone seeking to understand the ways that design is fundamentally changing and enhancing business and daily life. A focus on “green” and socially conscious design draws attention to creative solutions to the most pressing concerns we face today.