设计师贾斯珀•莫里森和深泽直人整理了204件日常用品来寻找 "平常至极的设计"，除了瑞士力士的削菜器或一个简单的塑料袋等不知名的设计实例外，还有Marcel Breuer的管状钢制边桌、Dieter Ram的606搁置系统、Joe Colombo 1970年设计的Optic闹钟等经典设计。“平常至极”这种风格不仅包含纽森、Grcic、Azumis和Bouroullec兄弟的产品，它也代表了莫里森和深泽直人所属的一代。

The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of "super normal design" alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag, there are design classics like Marcel Breuer's tubular steel side table, Dieter Ram's 606 shelving system, or Joe Colombo's Optic alarm clock of 1970. With products by Newson, Grcic, the Azumis, and the Bouroullec brothers, it also represents the generation to which Morrison and Fukasawa belong. The phenomenon of the super normal is located, as it were, beyond space and time; the past and present of product design both point to a future that has long since begun. The super normal is already lying exposed before us; it exists in the here and now; it is real and available: we need only open our eyes; Fukasawa and Morrison make it visible for us.