小企业如何才能产生巨大的影响力？如果说一张图片相当于千言万语，那么品牌设计就是博得关注并要求关注的视觉工具。《全新品牌》介绍了近年来最成功的企业品牌打造。它收集了***的案例，阐述了精心策划的整体品牌设计如何将一家肉店、书店、面包店，甚至是一家理疗店从最底层提升到最顶端。

How can small businesses make huge impacts? If a picture is worth a thousand words, then branding is the visual tool that commands attention and asks to be noticed. Brand New Brand presents the most successful business branding in recent years. Collecting the best in class examples, it illustrates how well-curated, holistic branding can take a butcher’s, bookstore, bakery, or even a physiotherapist from the bottom of the pile to the top of the range.

No matter if you’re launching a new venture or giving your business a makeover, creativity is intrinsic to success and Brand New Brand is the handbook that shows how to stand out and be noticed. Rifle through an expertly curated selection of case studies from those built on a small budget, others focusing on sustainable approaches, and many which blaze a trail.