A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century

This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper’s Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism.

Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.

对摄影，平面设计和流行杂志如何融合在一起改变了本世纪中叶的美国视觉文化的一次有趣探索

这次研究探讨了1930年至1960年之间现代主义摄影与美国商业平面设计的交汇。前卫的摄影与设计策略通过欧洲移民进入美国，其中包括被迫离开纳粹德国的包豪斯艺术家。因《时尚芭莎》和《Vogue》（其艺术总监阿列克谢•布罗多维奇和亚历山大•利伯曼既是移民也是有成就的摄影师）等杂志广受欢迎的确定无疑的审美源于美国对创新，包容性和实用主义的独特结合。

《现代风貌》用150多件具有革命性意义的摄影、版面设计和封面设计作品作为插图，探讨了Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles和Paul Rand等设计师和摄影师们之间的联系和相互影响。