来自备受尊敬的澳大利亚皮肤护理公司Aesop的**本书展示了其对创造***产品的热情以及他们深思熟虑的设计方法。

自1987年伊索（Aesop）成立以来，其商店，产品和文化一直是一套复杂全面的经过仔细考虑的准则和原则的化身。这个神秘的品牌首次在书中记录了使其诞生的独特愿景以及使它蓬勃发展的公司传统。

本书包括丹尼斯•帕弗提斯（Dennis Paphitis）的美发沙龙和墨尔本**家门店形成初期的回忆，描述了伊索独特的零售款待方法以及其精心设计的配方产品的方式和时间。从品牌的凝聚力到早期的包装，标志和活动，范围不一而足，且没有忽略更难以察觉的规范，这些规范被用于团结其所有门店，并吸引全球20多个地区的顾客。这本书还唤起了该公司的许多灵感：对书面文字的迷恋，增加了独特观点的设计师，以及使Aesop不仅仅是一家护肤公司的合作伙伴和合作者。

From the revered Australian skincare company Aesop, a debut volume presenting its rigorous passion for creating superlative products and their considered approach to design.

Since the founding of Aesop in 1987, its stores, products, and culture have been the expression of a complex, holistic set of carefully considered codes and principles. For the very first time within a book, the enigmatic brand documents the singular vision from which it was borne and the company customs that have allowed it to flourish.

The volume includes recollections of the early formative days of Dennis Paphitis's hair salon and the first Melbourne store, tracing how and when Aesop's distinct approach to retail hospitality and its meticulous formulations were conceived. It ranges from the cohesion of the brand through to early packaging, iconography, and campaigns, without neglecting the more imperceptible codes that serve to unite all its stores and entice customers into them in over twenty regions around the world. What emerges is how Aesop's identity is a compound of its history and its singularity. The book also evokes the company's many inspirations: its fascination with the written word, the architects who have added their singular perspectives, and the partners and collaborators who have helped make Aesop so much more than simply a skincare company.

Composed with photographs by the celebrated Japanese photographer Yutaka Yamamoto, this luxurious volume--an aesthetic handbook of sorts--argues the wisdom and intelligence of doing things well, doing them differently, and doing them for the long term.