索尼是个人电子产品的开拓者,它的随身听,数码摄像机等等可便携式电子产品创造了一个传奇,也是很受欢迎的成功产品。本书介绍了这个创新的设计品牌---索尼。索尼在二战后成立,它是小型化点在产品的先锋,并创造了战后最创新的科技产品。井深大成立了索尼,并设立了一个做之前人都没有做过的东西的目标。1957年开始了TR-63,这个世界上**台便携式收音机,索尼开创了微型电子产品产业,接下来又退出了很多标志性的产品,并改变了数亿消费者的习惯。以简易的使用为标志,所以产品还拥有良好的设计,这也成为了一件诱人的产品的元素。本书展示了将近70年的时间中索尼所做的影响了全球文化,又拥有良好设计的产品。还有深入的案列对于索尼的随身听,数码摄像机,平板电视,还有游戏机这些改变历史的产品的研究。在索尼无止境的创新追求途中,本书是索尼此种精神的结合而成的礼物。拥有一个惊艳的封面,受到索尼的产品设计的激发而所做的书籍设计一定是你的好选择。
An impressive book dedicated to the innovative designs of Sony, a trailblazer in personal electronics and pioneer of the legendary and highly successful WALKMAN®, Handycam®, and other portable electronics. Emerging from the ashes of the Second World War, Sony Corporation pioneered the miniaturization of electronics and created some of the most innovative technologies of the postwar period. Following the model of one of its founders, Masaru Ibuka established Sony with the goal of doing what had never been done before. Beginning with the TR-63 from 1957, the world’s first truly pocket-sized transistor radio, Sony launched the consumer microelectronics industry and gave rise to some of the most memorable products that transformed the way billions of people consume media. Notable for their ease of use, Sony’s products embody the utility of good design and have themselves become objects of desire. This book beautifully catalogs their vast achievements in design and impact on global culture for almost seventy years. In-depth case studies from Sony’s archives on the development of the WALKMAN, the Handycam, the flat-screen TV, and the PlayStation make this the definitive history of Sony design. Through Sony’s relentless pursuit of innovation, this book is a tribute to the passion that continues to live on in their products today. With a stunning cover and interior design inspired by some of the most memorable Sony products, this book is a must-have for design and technology enthusiasts.




