本书介绍了优秀设计的关键要素，分析广受好评的设计师们的作品特征，主题包括形式，叙事，颜色，类型，图像，装饰和简化等。

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour.

The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.