要运营一家成功的时尚品牌，你需要了解这个行业的商务和设计。本书准备了大量的小提示、案例分析和任务，协助你分析你自己、你的市场和你的产品，适合想要创立自己的时尚企业的人。经过彻底的改版，本书适应了社会媒体时代，书中准备了大量的最新图片。书中包含8个案例分析：AwaytoMars（巴西/英国），FFM Dubai（阿联酋）、Picture Organic（法国）、Vetta Capsule（英国）、ADAY、Farm、Olivia Burton（英国）和The Goods Department（印度尼西亚）。

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).