Monocle's latest book unpacks what makes a perfect shopping experience and offers tips on how to launch, design and run your own store. A must-have guide. The world of retail has never been so -challenged thanks to a mix of e-commerce, unimaginative brand owners and greedy landlords. Yet while many stores have -stumbled, a new generation of storekeepers and department store owners is arising. Is this the dawn of a new, independent age of bricks and mortar retail? Since launch the retail world has been one of the pillars of Monocle's editorial -coverage. On their travels around the world, the magazine's editors are constantly looking for well-designed fit-outs, the people setting new benchmarks in service and the stores offering the smartest product mix. At the heart of all this is an understanding that a memorable shopping experience relies on a delicate balance of an inviting space, a warm welcome and a sense of discovery (not to mention covetable products)--but an understanding, too, that shops and shopkeepers play an indispensable role in creating lively neighbourhoods and vibrant high streets. This new book from Monocle reveals the global media brand's 100 favourite shops worldwide, from the independent fashion boutique to the department store that takes up a city block. It also offers a few top tips and advice on how to launch and run your own retail venture, as well as a collection of sharp essays and snappy interviews. The Monocle Guide to Shops, Kiosks and Markets is a handbook for any aspiring shopkeeper, stocking a wealth of insight and inspiration.

这本Monocle杂志的最新作品分析了什么是完美的购物体验，并针对如何启动、设计和经营你自己的商店提供小建议。这本书籍是读者必备指南。因为电子商务、毫无想象力的品牌持有人和贪婪房东的掺和，零售业正面临前所未有的挑战。然而在许多商店摇摇欲坠之时，一群新生代店主和百货商店老板正日益崛起。这是一个新的、独立的实体零售时代的开端吗？自创刊以来，零售业就一直是Monocle杂志社论报导的支柱之一。在Monocle杂志环游世界的旅行中，这本杂志的编辑一直在不停地寻找设计好的旅行装备，人们正在为服务设置新的基准点，商店正在供应最智能的产品组合。而这些问题的关键是理解令人难忘的购物体验仰仗于一种微妙的平衡，这种平衡在舒适宜人的空间、热情的好客氛围和发掘的体验中达到——理解以外，也是另一种共识，是在打造充满活力和生机的社区和商业街时，商店和商店老板起到不可或缺的作用的共识。Monocle杂志创作的这本新书展示了全球媒体品牌最热爱的世界100家商店，从独立的时尚精品店到占据了一个城市整片街区的百货商店。本书也针对如何启动和运营你自己的零售企业提出了一些重要提示和建议，同时也收录了文风犀利的小短文和短小精悍的采访。《Monocle指南——商店、报亭和市场设计》一书是一本为有志向的店家而打造的手册，储存着丰富的洞察力和灵感。