"每年有20多万家创业公司在伦敦成立。这些是其中30个最具创意的创业公司的故事。从King's Cross到New Cross，从数字应用程序到酿酒厂，这些小型企业都怀抱着改变我们的饮食，购物，娱乐和看待世界的方式的雄心壮志。

通过Rick Pushinsky拍摄的精美摄影作品以及作家和小说家Christina Hopkinson的引人入胜的故事，《伦敦站起来》汇集了来自多个行业——科技，食品，时尚等——的企业，这些企业从建造机械手臂（Automata）到骑自行车送花（Petalon），从为初创公司创建共享工作区（Second Home）到为获奖的花生酱制作罐子（Pip＆Nut），不一而足。

这些企业背后的热情洋溢的企业家们揭示了他们亲身经历的真相和挑战，并与读者分享了他们的重要建议。这本书是任何有志于创业（无论是在伦敦还是其他地方）的人的励志指南。

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Over 200,000 startups launch in London every year. These are the stories from 30 of the most creative of them. From King's Cross to New Cross, from digital apps to distilleries, these small businesses have big ambitions to change the way we eat, shop, play and view the world.

With beautiful photography by Rick Pushinsky and com¬pelling stories by writer and novelist Christina Hopkinson, Startup London brings together businesses from multiple industries - tech, food, fashion and more who range from building robotic arms (Automata) to delivering flowers by bicycle (Petalon), and from creating shared workspaces for startups (Second Home) to making jars of award-winning peanut butter (Pip & Nut).

The passionate entrepreneurs behind these businesses reveal the truths and challenges they've experienced first-hand, and share their key advice with readers. This book is an inspirational guide for anyone dreaming of starting up, whether it be in London or beyond.