《宣传材料的裁剪和折叠技术》收录了40多个引人注目的裁剪-折叠设计，这些设计一经印刷和阐述，和盘托出了那些令人难忘的服务和产品促销与宣传背后的秘密。
继Paul Jackson在Laurence King出版了其他以简练和简单易学为风格的书之后，这本书对专业人士和设计专业的学生来说是一个必不可少的资源，同时，对于想要提升他们产品或服务的呈现效果的人来说，本书也是一本能带给他们启发的指南。
Cut and Fold Techniques for Promotional Materials is a unique collection of more than 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products.
Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, this book is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.
