今天，随着“千禧粉”的出现，以前与芭比有关联的颜色获得了一个新身份。这也不是粉红色的象征主义的**次彻底转变。在本书中，策展人兼时尚历史学家Valerie Steele与纽约时装学院的博物馆举办的一个重要展览合作，探讨了从18世纪到现在，粉色在时尚、艺术和文化方面的历史和意义。

Steele和她的合著者们讲述了关于这个有争议的颜色的整个故事，并强调，在经历了几个世纪，在全球各地，在法国、印度、日本、墨西哥和美国等迥然不同的文化中它的意义是如何变化的。在18世纪的法国，男女都穿粉色衣服，当时这是一种时髦的“新”颜色。然而，一个世纪之后，粉色在西方变得女性化和色情化（尽管粉色vs蓝色的性别编码更久之后才出现）。

《粉红》的插图精美，照片、广告和艺术作品为令人惊叹的粉色时装插图提供了背景。书中包含各个专业的学者撰写的文章，使读者们得以了解大量主题的研究，这些主题多种多样，有好莱坞电影，有粉红三角的象征主义。这本书将吸引所有对时尚和文化感兴趣的人，以及喜欢粉红色的人。

Today, with the advent of ‘millennial pink’, the colour formerly associated with Barbie has acquired a new identity. Nor is this the first time the symbolism of pink has been radically transformed. In this volume, in collaboration with a major exhibition at the Museum at the Fashion Institute of Technology, New York, curator and fashion historian Valerie Steele explores the history and significance of pink in fashion, art and culture from the 18th century to the present.

Steele and her co-authors tell the whole story of his controversial colour, emphasizing how its meanings changed throughout the centuries and across the globe, in cultures as diverse as France, India, Japan, Mexico and the United States. In 18th-century France, men and women alike wore pink, which was a fashionably ‘new’ colour. A century later, however, pink had become feminized and eroticized in the West (although it took longer for pink-versus-blue gender coding to develop).

Pink is beautifully illustrated, with illustrations of stunning pink fashions given context by photographs, advertisements and works of art. It features essays by scholars across the disciplines, giving readers access to a wealth of research into subjects as diverse as Hollywood films and the symbolism of the pink triangle. This book will appeal to all those interested in fashion and culture, as well as those who love pink.

Table of Contents

Pink: The History of a Punk, Pretty, Powerful Colour, Valerie Steele • Panavision Pink: Deceptively Demure, Deborah Nadoolman Landis • Feminine Desire and Fragility: Pink in Eighteenth-Century Portraiture, A. Cassandra Albinson • Pink Predictions, Regina Lee Blaszczy In the Pink of Things: Gender, Sexuality and Race, Dominique Grisard • Mexican Rose, Tanya Melendez • The Colour of the Day: Many Shades of Pink in Japan, Masafumi Monden