时尚界的营销和推广正在进入快速发展和充满挑战的阶段。本书介绍了如何吸引消费者并传达品牌信息，还讨论了线上和线下的广告宣传，以及现行的和新的公关和推广方式。之后，个别章节探讨了社交媒体、电子商务和线上时装零售、私人销售和线下时装零售、广告直邮、时装秀和促销活动，以及为活动计算成本。这些都有案例研究和对顶尖专业人士的采访作为支撑。

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.