介绍成功经营一家画廊的畅销指南的最新版本，从艺术世界内行们的专业角度讲述。

艺术画廊成功的原因是什么？画廊是如何确保自己的营销是正确的？画廊应该如何在为他们忠实的客户服务的同时，应对新市场和新顾客？Magnus Resch对卖花这门生意富有洞察力的探讨基于一项匿名的、对美国、英国和德国的8000多家画廊调研的结果。这本刚刚更新和修订的专著是一本引人入胜的读物，里面的方法既鼓舞人心又实用。

The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders

What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.