根据商业计划中所有花里胡哨的东西判断，你可能会认为，准企业家和巨大的成就之间只差用高级亮光纸印刷的五色图表、一捆捆看起来一丝不苟的运算一览表，以及几十年的逐月财务预测。然而，事实远非如此。事实上，一个商业计划制定得越详尽，商业冒险越有可能失败。

为什么？因为大部分商业计划在数字上浪费了太多笔墨，在对投资者真正重要的信息上却投入得太少。结果呢？投资者们忽略了这一点。

在《如何写一份成功的商业计划》中，William A. Sahlman展示了如何避免这个极其常见的错误：确保你的计划评估了对每一次新的商业冒险至关重要的因素：

• 人——发起和领导商业冒险的人和提供关键服务或重要资源的局外人

• 机会——公司要卖什么，卖给谁，这个冒险是否能做大，多快能做大

• 背景——管制环境、利息率、人口趋势，以及其它决定这个冒险命运的因素

• 风险和回报——哪里可能出错，哪里可能会顺利，这个创业型团队将如何应对

在这个创新时代，适时出版的《如何写一份成功的商业计划》将为你的新冒险带来成功的**可能。

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.

Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.

In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:

· The people—the individuals launching and leading the venture and outside parties providing key services or important resources

· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast

· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate

· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond

Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.