Hardcover: 720 pages

Publisher: Taschen; Reissue edition (April 9, 2015)

Language: English

ISBN-10: 3836556324

ISBN-13: 978-3836556323

Product Dimensions: 7.9 x 5.7 x 1.6 inches

Shipping Weight: 2.8 pounds

为广告疯狂吧！本书中汇集美国平面广告“大信息”时期的所有具有代表性的广告，绝对满足你的视觉享受和创意来原。香烟、丝袜、车子、电话……各类产品的广告应有尽有，看那一时期的广告人如何挖空心思心音顾客眼球。

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

Text in English, French, and German

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.