《商店扒手》探讨了创新的商店概念,就品牌如何以新颖的方式与他们的顾客建立联系提供了专业观点。受网上购物的冲击,商店和品牌进入了永无止尽的战争中,他们都在努力提出最有创意的商店理念,打造最吸引人的橱窗展示和绝妙的展品展示,以为传统的零售流注入新生命。这项创造性努力预示着零售设计的黄金时代即将到来。品牌体验现在已经延伸至最终产品以外的领域,商店和顾客之间的对话变得越来越重要。《商店扒手》展示了多个行业最出众的理念,用丰富、深入详尽的案例研究介绍了最富创意的几个品牌。
Shoplifter! explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways. Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods, to breathe new life into the traditional retail flow. This creative struggle has heralded a golden era of retail design. Brand experiences now stretch far beyond the end product; the dialogue between a shop and its consumers is becoming increasingly important. Companies are tapping the talents of top designers and using them in sophisticated flagship stores or unexpected temporary venues. Shoplifter! showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.




