再看一眼广告运动：揭露复制品、鼓吹创造力、激励所有人再看仔细一点点。广告书籍本应该是灵感的源泉，然而这本书却反其道而行之。并不是说本书汇集的这些广告是失败的——相反，有的在几个重要的行业会议上展示过，有的甚至获得过奖项——而是因为它们中的许多都是复制品（有意也好，无意也罢）。无论它们是故意剽窃的产物，还是不幸巧合的结果，这个问题还没有定论，读者可以自行评判。

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad―au contraire. They have been presented at major industry conferences and some have even won awards―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.