引人注目的企业形象设计对任何新公司来说都是必不可少的。对于那些刚进入市场的局外人和新手来收，企业形象设计不是附加项目，而是企业本身灵魂的一部分。所以，它需要新鲜的想法，并且这些想法不会被标准方法所约束。本书提供的真实例子来自商店老板和机械师，牙医和有机农场主的生意，还有来自传统上有创意的公司，如营销机构或餐厅、酒店。通过简介和照片，本书探讨了他们企业形象设计的新颖方法。

Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers businesses discovering corporate design for the first time as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
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