在现代城市环境中,到处都可以看到超级图形,从画廊到停车场,从办公室到商店。这些大型图形被用于建筑描述、查找和识别标志、插图壁画和社团。
超级图形的领域指南介绍了世界上60个好的例子。它解释了是什么使得这些项目如此成功,从而超越了它们的功能和它们独特的视觉语言。书中分为四部分——排版,图形,色彩和方言——以及对几位主要的实践者的访谈,这是一本视觉上令人震惊并且信息量大的指南,用以指导快速发展的超级图形世界。
The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner.
The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.
Table of Contents
Introduction • Types of Supergraphics • Corporate Projects • Wayfinding Projects • Retail Projects • Cultural Projects • Civic Projects • List of Contributors





