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The History of Graphic Design: 1890-1959,平面设计历史:1890-1959
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The History of Graphic Design: 1890-1959,平面设计历史:1890-1959
Price定价:
640.00
ISBN: 9783836563079
Publisher出版社: TASCHEN
Language版别: 英文版English
Category分类: 设计Design
Authors作者: Jens Muller
Pub Date出版日期: 2017-12-03 00:00:00
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图形设计的视觉历史——数百个里程碑式项目,行业领袖的简介,以及每十年的插图时间轴分析。历史是一项复杂的业务。财富的兴衰,帝国的兴衰,以及社会、政治或科技的变革——它的赢家、输家、支持者和敌人。在所有的动荡岁月中,图形的设计,以其生动、简洁的形象和理想的合成,浓缩了每一个时代的精神。这本书提供了从19世纪末到第二次世界大战期间的平面设计的全面历史。它追溯了这个创意领域的发展,从最初的海报设计到广告、公司身份、包装和编辑设计的进一步发展。按时间顺序排列,书中有超过2500个来自世界各地的开创性设计,其中71个是这个领域的61个***。凭借对这一领域的全面了解,作者延斯穆勒每年都要设计出一系列杰出的设计,同时设计出一系列的设计里程碑。与此同时,在他的介绍文章中,David Jury将平面设计从早期的印刷、雕刻和印刷术的起源中,在19世纪的创造性发展中进行了引人注目的发展。


A Visual History of Graphic Design - A comprehensive look at hundreds of landmark projects, industry leaders profiles, and illustrated timelines for each decade. History is a complex business. Fortunes boom and bust, empires wax and wane, and change-whether social, political, or technological-has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters). With his sweeping knowledge of the field, author Jens Muller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined. As we move on from and reflect upon the 20th century, this staggering collection represents the foundations of what would influence some of the fastest changing creative fields, and a long-overdue recognition of the enormous contribution graphic design has made to economics, politics, social causes, arts, media, and the way we see the world. A second volume in preparation will cover the period from 1960 to today.


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