There is a long history between human beings and animals. Since the beginning of civilization, human has been seeking to attain the strength of animals and their charms through portraying, deifying and even imitating animals.
ANIMAL KINGDOM focuses on the artistic shape of animals, and their application and psychological value in modern design. The presented projects involve branding, packaging, advertisement and installation, etc. You will find the diversity and universality as well as aesthetic value of animal-inspired designs in this book. The theme is closely centered on the beauty of the shapes of animals, while presenting the process of its historical development as well as its commercial values in the modern times.

人类与动物之间的历史源远流长。自文明的开端，人类一直务求通过描绘、神圣化甚至模仿动物来获得其巨大力量及魅力。
《动物王国》专注于现代设计中动物的美学形态及其应用价值、心理价值。展示的作品来自多个艺术领域，品牌、包装、广告、装置等等。在这些动物灵感设计中我们可以看到它们的多元性和通用性，更重要的是美学价值。本书主题围绕着动物的形态美，同时还介绍了动物美学的历史发展进程以及现代社会的商用价值。