【内容简介】
As the greatest visual invention, symbolsare essential and universal in human communication. In modern graphic design,other than the prominent logos and the highly functional icons, additionalgraphic symbols are acquiring special attention as it simplifies and enrichescreative expression. In the belief that these graphic symbols reflect a biggerworld of imagination, this book aims to decode the messages that they carry andexpose the thoughts and design thinking behind the motif.
符號作為偉大的視覺發明,已成為人類信息傳達的一個具有普遍性的重要元素。在現代平面設計中,除了顯著的標識和高度功能性的圖標,越來越多設計師把注意力放到了一些輔助性的、同樣有著象征性的平面符號元素上,它們簡化并豐富了視覺表達,折射出一個更大的想象世界。因此本書試圖為這些符號解碼,以觀其設計主題下隱匿的想法和設計思維。
出版:SendPoints
书号:
装订:精装
尺寸:215 × 280mm
页数:224
语言:英语
【内页展示】






【案例展示】
(R)Evolution,Atlas of Innovation
Studio:La Tigre
ArtDirector:David Moretti,Massimo Pitis
This is a collection of maps,illustrations and chapter openers for the magazine Wired Italia’s 76th issue: (R)Evolution, The Atlas of Innovation. Inthe maps, the mountains, beaches and cities are represented by variousgeometric symbols related to technology and information field, while every firstplace of innovation in the chapter is emphasized by a maginified circularsymbol connected to the report on the place.



Yuki Ota Fencing Championship
Creative Director:KaoruSugano
Art Director:YuriUenishi
Designer:Yuri Uenishi, Toshinori Obuchi, Megumi Gotanda
Basedon the theme of the championship—“VisualizedFencing”, the sophisticated movements and complicated techniques of a fight,such as the attack and parry, have been interpreted as different symbols in thevisual communication. By visualizing the trajectory of the movements andtechniques of a sword, the designers aimed to make fencing easier understood bymore people.



Uenishi Yuri 上西祐理

上西祐理是一位才華橫溢、频获嘉奖的日本設計師。看著她的作品集,甚至讓人有點難以相信,這些有著獨特美感的作品,統統出自這位如此年輕的設計師之手——她1987年生於東京,第一次為世界乒乓球錦標賽設計海報的時候,才25歲,僅從大學畢業兩年。上西年齡雖淺,但資歷、閱歷頗深,因為熱愛旅遊,她每年會休假一個月,到世界各地旅行,年紀輕輕便已經在28個國家留下足跡!
2010年從多摩美術大學平面設計專業畢業后,同年上西便進入了世界著名的電通株式會社。從平面設計到廣告宣傳,涉獵廣泛、經驗豐富。以其獨到的設計手法,2012年至2015年,她連續4年為世乒賽設計海報,每年的海報簡單又悅人耳目;為擊劍賽事設計,更是極具創意地將劍尖的軌跡視覺化,帶來驚喜感覺。究竟這位年輕的設計師,在設計時是如何考量的……