开本：205 mm X 255 mm
装帧：精裝
语种：英語
页数：304
ISBN:9789881470362
出版社：Sendpoints
As urbanproperty markets around the world continue to boom, the branding of buildingsand their creators has become a crucial part of developing a distinct identityamongst fierce competition. By making the distinction between Buildings andBuilders, Brand Built aims to provide property developers, construction firms,architects and interior designers a comprehensive resource for brandinspiration, as well as a guide for branding the completed buildings. BrandBuilt puts forward the best examples of branded properties from around theworld: from the Mallorca Towers, a residential development in Guadalajara,Mexico; to Crescent & Montagne, a retail development in Montreal, Canada;the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence,art-centric low-rise apartments in Moscow, Russia. Brand Built also provides auseful guide to branding for startups and established brands alike from thebranding process, to a guide to choice of colors and typefaces, to the reasonsand mechanisms behind the logo, typefaces and other images involved in building(or renewing) the brand.
随着世界各地的城市房地产市场越来越繁荣，建筑的品牌化和他们的创造者开始成为一个至关重要的部分，在激烈的竞争中发展着与众不同的形象.为了区别建筑物和建筑者,此书为房地产的开发商，建筑公司，建筑师和室内设计师对品牌灵魂提供全面的资源理解和对完成后的建筑品牌指导。
房地产品牌建设呈现了世界最好的品牌例子：从马洛卡塔，墨西哥瓜达拉哈拉的一个住宅开发；到Crescent & Montagne，加拿大蒙特利尔的一个零售发展：宫殿的普林西比，维也纳的奢华公寓；最后一个例子，艺术工艺酒店，俄罗斯莫斯科的低楼层艺术中心。
房地产品牌建设也为初创企业品牌化提供有用的指导，如何建设品牌的过程，从颜色到字体的选择，从商标背后的含义及其构建，与品牌建设相关的字体和图片的使用均一一涉及到
