咖啡館承擔起教育消費者對於咖啡知識的充實、創造資訊透明化、追求飲食安全與品質、追溯原料來源和環境保護，是具有熱情與正向回饋社會的積極態度。Intelligentsia Coffee & Tea的創辦人Doug和Geoff原本是向進口商採購生豆。但是發現品質非常不穩定，因此決定前往產地一探究竟。後來發現農民採收果實並沒有分類篩選。讓他們兩位體認到要改善這個問題必須先提高農民的生活水平、提供農耕技術支援，加強與產地的聯繫互動。從此他們成了國際知名的生豆買家。Intelligentsia Coffee & Tea採用直接交易的方式向咖啡農收購豆子。他們以透明化的契約，避免中間商的剝削，大大改善農民收入而達到雙贏。

Intelligentsia咖啡吧檯的標準配備是La Marzocco咖啡機。該連鎖店曾經在全美咖啡大賽（United States Barista Championship）當中獲得**。Intelligentsia Coffee & Tea以理想與熱情成為咖啡農與消費者的絕佳橋樑，帶給咖啡市場一個良性的互動，也創造了這個咖啡界的****。

ISSUE ****1

INTELLIGENTSIA

BRAND STORY

PUBLISHER'S NOTE

CONTENTS

PUBLICATION INFO

Intelligentsia has started with a small coffee house in Chicago in 1995. Intelligentsia is a leading specialty coffee company and has now grown to compete neck-and-neck with major coffee chains in last 17 years. The coffee company believes that everyone, from customers all the way back to coffee growers, needs to have thorough knowledge in what it takes to make a better coffee culture.